The Guru story
Digital Manager Guru was launched in 2017 with the vision to bring together the four pillars of online sales and generate performance metrics. Today, the platform helps companies and edupreneurs to sell online simply and with less operating cost. Here’s how we got here.
Our goal is to revolutionize the market, always bringing innovation and transparency to our relationship, without the need to be partners in your business.
It all started because of a pain point felt by the founders
The seed that would give rise to the Guru platform was planted in March 2015 from an online business that André Cruz and Michelle Oliveira had in Brazil.
But managing the business was complex. Reports were lacking. There was data spread across different platforms. They were always blind when deciding on which ads campaign they should scale. It was impossible to keep the ROI up to date. Automate sending data to invoice, email marketing, and other tools were always limited to the marketplace options.
André knew there had to be a more efficient way to run an online business. So, he put his head to work on the problem and created a solution. The project had sidelined for a while. But in 2017, during a sabbatical period just after the couple moved to Portugal, the idea got off the ground.
Guru Timeline
Our history in chronological order
Launched Guru
Received our first investment from an angel investor
Processed the first external checkout sales
Launched our Checkout v1
Received investment from Portugal Ventures
Launched our Checkout v2 and v3
Launched our Checkout v4
Launched our Affiliate Platform
Launched our Subscription Engine
Launched our Checkout v5
Launched our Ticketing System
Launched Guru
Received our first investment from an angel investor
Processed the first external checkout sales
Launched our Checkout v1
Received investment from Portugal Ventures
Launched our Checkout v2 and v3
Launched our Checkout v4
Launched our Affiliate Platform
Launched our Subscription Engine
Launched our Checkout v5
Launched our Ticketing System
Milestones
Evolution of the volume processed by our checkout
2017
2018
2019
2020
2021
2022
2023
The simplest and most powerful way to sell online
The objective of the initial project was to bring together the four pillars of the online sales operation: acquisition, relationship, sales, and management. And also generate performance metrics simply and dynamically.
Early beta-testers reported that they could track ROI in real-time. Sales data had perfectly synchronized with the other tools in operation. There was no more wasted time on redundant tasks, cluttered worksheets, or confusing processes. Finally, managers had metrics to make strategic decisions.
As we grew, we realized our customers were looking for something more. They wanted to be independent of the marketplace and digital product platforms. So we’ve added Checkout Guru: a ready-to-use seamless checkout with no revenue share and more than 12 payment services built-in.
Guru today
We have grown as a company, matured our product, and embraced our mission: to deliver a robust and flexible online sales solution that leaves more money in the seller’s hands.
We have partnered with payment services and other companies to provide our clients with a complete online sales solution, and with Christian Barbosa and Portugal Ventures, who believed in the project and invested in our vision.
Today, companies, digital producers, and event organizers in Brazil and around the world trust Guru with their online sales operations for products, subscription businesses, and event tickets. They benefit from savings on intermediary fees and the ability to create their desired payment arrangement.
For us, the fact that our clients don’t pay fees on sales is intrinsic to our values. We refuse to be partners with infopreneurs, event producers, companies, and entrepreneurs who, on a daily basis, handle the entire operation and take away from these people the opportunity to foster their personal and professional growth.
By using Guru, they have the freedom to choose which services and tools to use, as well as the flexibility to switch payment services at any time, without causing major disruptions to their operations.
We build our platform based on 3 principles
It should be
Developer Free
Setting up an online sales operation should be as simple as building blocks. The platform is designed for getting up and running within hours, without a development team or infrastructure concerns.
It should be
Low-cost and Fair
A fixed monthly fee is the only fair one – and that’s what you get with Guru. Why? Because it is unfair to share your revenue when you invested alone time and money to close the sale. We are a tech service provider, not one more business partner.
It should provide
Freedom and Flexibility
We believe the seller should have the freedom to negotiate transaction fees, use the services and tools that are most beneficial to his business, and have the flexibility to switch from service A to B. Thus, he can make new choices and have more cash on hand.
Who are the minds behind the Digital Manager Guru
André Lado Cruz
Involved with system analysis and large financial volumes since 1999. He has worked for renowned companies such as Vivo, IG, and VTEX. His attention to detail was fundamental in all the projects he was part of.
Michelle Oliveira
Involved in software projects since 2004, including biometric and ID systems, and has worked for companies such as Siemens and Valid. She has become a specialist in translating customer needs into developers’ language.
Miguel Stuart
Over 15 years of experience in sales/commercial. Specialized as a sales technician, independent entrepreneur, and in event organization.
Josué Duarte
With a background in Design, his career has spanned various marketing departments and provided him with a comprehensive view of the team
Constantly seeking to learn and improve.
Francisco Oliveira
Has been working in customer service since 2015 in various areas, and what he enjoys most is helping and communicating with customers
The main factor for success is care for the customer.
Karini Boria
Over 8 years of experience in customer relations
Specialized in Customer Success Management from CS Academy
Has worked in companies in the tech, fintech, and corporate travel sectors.
Filipe Lopes
Approximately 9 years of experience with various platforms and programming languages
Specialized in the field of information and communication technologies.
Miguel Stuart
Over 15 years of experience in sales/commercial. Specialized as a sales technician, independent entrepreneur, and in event organization.
Josué Duarte
With a background in Design, his career has spanned various marketing departments and provided him with a comprehensive view of the team
Constantly seeking to learn and improve.
Francisco Oliveira
Has been working in customer service since 2015 in various areas, and what he enjoys most is helping and communicating with customers
The main factor for success is care for the customer.
Karini Boria
Over 8 years of experience in customer relations
Specialized in Customer Success Management from CS Academy
Has worked in companies in the tech, fintech, and corporate travel sectors.
Filipe Lopes
Approximately 9 years of experience with various platforms and programming languages
Specialized in the field of information and communication technologies.
Take the test
Test our solution and arguments for free for the next 14 days.
This is the best way to learn how Guru works for you and your business.
We believe so much in what we do that we don’t require a credit card for the trial period, and even so, we provide access to all the platform’s features.
You have 14 days to try it out and then decide if you’ll stay with us.
No risk and no commitment.
Do you think this is a fair and reasonable proposal?
So, create your account and start selling online at a lower operating cost.
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